OREO: Global Redesign / Social Campaign

While working on Oreo’s social team, I was approached me to reimagine how the world would see its favorite cookie online through a more personal lens. In contrast to what Oreo was doing at the time (a lot of super polished, studio-shot images), I decided to introduce a more “DIY” aesthetic and add some color into the mix (while still keeping close to the blues that the brand was already leaning into).

At the same time, Halloween was fast approaching and we decided to test out this new approach with a reenactment of famous thriller movies moments in the form of a mini-campaign on social (here in Vine format - RIP Vine <3 - but launched in all social formats). The result? Little did we know that this innocent fun was going to win us millions of views and a retweet from Jack Dorsey himself (he only invented Twitter, no bigs). These little nuggets seem small but they kept the momentum sustained for Oreo’s online relevance going into the holiday season.

RECOGNITION: Shorty Awards > WINNER (Best Brand On Vine), Creativity Online - Pick of the Day, Mashable - Feature article, Mashable - Best Vine videos , AdAge, PSFK, Thrillist, PR Daily, Business Insider, BM

The accompanying movie posters never got the legal green light and were therefore never published, but we had a good time making them.