Google: Alphabet Rebrand Launch (Social)

When Google was relaunching their brand in 2015, they brought me on board to play around with its fresh new features.

A BRAND SPANKIN' NEW LOGO

Google’s logo revamp was long in the making but when the time came, they opted to add a human touch and a sprinkle of nostalgia. Enter flipbooks! Once done and launched, the video became one the most successful social post in Google’s online history.

 

A NEW TRANSLATE APP (DEMO)

To launch their update Translate app, we had some fun with some video content featuring leaning into a more personal touch.

 
 
 

A PROMO FOR NAT+LO 20% PROJECT

At the same time, we were tasked to promote Nat+LO’s 20% Project - a docu-series highlighting projects that have or are being created during Google’s famous “20% time” (time that Google pays for for employees to pursue “extra” projects).

 
 

M is for MARSHMALLOW (REVEAL)

Top secret and highly anticipated Android M OS launch - a time where everyone was speculating about what sweet treat that M stood for. Fun fact: Roasting marshmallows under studio lights is possible!

 
 
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