Daria Erkina is a multi-disciplinary strategic brand creative with a passion for working with mission-driven brands on visually fun and effective brand marketing campaigns.
UNDERSTOOD.ORG:
Brand Strategy & Campaign Execution
A brand expansion for a non-profit dedicated to serving 70 million Americans with learning differences like ADHD and dyslexia.
PURACY: Design Strategy
A nature-loving line of detergents breaks out onto store shelves with a product redesign.
BMW: Film
For Int’l Women’s Month, we partnered with BMW, Aurora Stauss and a crew of award-winning female creators to tell the story of a young woman's unusual path.
Personal Creative Projects: Film
Check out some film projects I created for fun and learning - I would love to do more film projects in the future so reach out definitely if you want to collab :)
OREO:
Redesign & Social Campaign
Reimagining the look of a classic cookie in the digital age and an ~award-winning~ Halloween mini-campaign on social!
GOOGLE: Alphabet launch campaign (Social)
When Google was relaunching their brand as Alphabet, they brought me on board to help promoting some fresh new features in the brand catalog.
The ONE Club:
Illustration Design
A series of posters with illustrator Ariel Davis for the One Club student competition.
Utility Design: Stamps
A commemorative stamp design to celebrate the 20th anniversary since the fall of the USSR.
Student Competition: 2012 Cannes Lions
See what I was up to when I was a student :)